ICDB was celebrated with participation of children from different parts of Bhutan, involving themselves to reflect and express their voices and opinions. ICDB was celebrated on Bhutan Broadcasting Service, the national Television and radio station and Kuzoo FM as the two stations have nationwide coverage.
In line with the international theme “Girls are… Boys are….” Bhutan Broadcasting Service Corporation (BBSC) radio/TV and Kuzoo FM observed the day with participation of children (Girls/Boys) on the stated theme in Bhutan context.
On BBS Radio, there was a magazine program on children’s views and perspective on gender involving children from villages in districts, towns and schools. BBS Radio also hosted a live call in on children and youth’s perspective on Gender, asking questions like: Do you like to be a boy/girl? Why? What are the advantages/disadvantages of being a boy/girl?
BBS TV featured a magazine program involving children on the theme with live coverage and participation of children from the districts and live call in from children and youths.
Kuzoo FM aired a magazine program on children’s views and perspectives on gender from traditional, educational, religious, political and other social indicators.
The programs were aired in a combination of English, Dzongkha-national language, Sharchop-language of eastern Bhutan and Lhotsampa-language of southern Bhutan.