Comprehensive Coverage in Zimbabwe


In Zimbabwe, the UNICEF team has engaged journalists and broadcasters in a comprehensive approach to celebrating the ICDB. Here is a report from Bertha Shoko in the UNICEF Zimbabwe office:

As preparation for the 2011 International Children’s Day (ICDB) of Broadcast and to ensure the coverage of children’s issues on this year’s ICDB, the UNICEF Zimbabwe country office/Communications Team organised a Field Visit for broadcast (radio and TV) journalists to gather stories for airing on ICDB. During the five day media tour journalists travelled to four provinces in the country to see first hand UNICEF supported programmes and their impact on the ground.

On ICDB, Zimbabwe’s sole broadcaster Zimbabwe Broadcasting Corporation (ZBC) has allocated about five hours of programming to children’s issues. The five hours of programming will start with an address by UNICEF Zimbabwe Country Representative Dr. Peter Salama. In his pre-recorded address on ICDB Dr Salama talks about a wide range of issues such as the role of the media in promoting the rights of the child and the recent progress made in Zimbabwe to incorporate the rights of children in the on going Constitution Making Exercise following successful advocacy by UNICEF. The state broadcaster will also air a 15 minute programme produced by UNICEF capturing children’s contributions to the constitution making process. ZBC will air various new stories gathered on the ground during the one week media field visit. Children will be leading programming in terms of presentation and conducting quiz and phone in programmes. Prizes for the quiz shows are courtesy of UNICEF.

Other radio broadcast stations that UNICEF has engaged with have set aside half the day for children’s programming while the children themselves will takeover the programming. The radio stations will also feature stories from the media tour.

Speaking out…a radio journalist from one of the country state owned radio stations interviews some children for ICDB 2011 and journalists conduct their interviews at Murowa primary school in Zvishavane.

Journalists interview the headmaster of Murowa Primary School in Zvishavane. The school’s netball team participated for the first time in the Youth, Education Through Sport (YES) Games late last year in Gwanda.

A drama done by a group of Young People We Care from Bulawayo on gender based violence during the field visit will be shown on national television on ICDB. Here a father forces his young daughters to go into early marriages to ease the families’ financial woes.


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