Malaysian broadcasters collaborate with UNICEF to celebrate ‘All Rights All Children’

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In an unprecedented nation-wide collaboration, broadcasters across Malaysia get ready for a two-day celebration of the ICDB on 6 and 7 March. UNICEF and its media partners have organized a full slate of youth-driven and youth-produced programs especially for the ICDB. The programming coincides with the “Tune in to Me” campaign, a collaboration between UNICEF and Leo Burnett/Arc Worldwide that was initiated in November  2009  to celebrate the 20th anniversary of the Convention on the Rights of the Child and to honour Article 12: Every child’s right to be heard.

The collaboration includes more than ten of Malaysia’s largest media owners including TV, radio, and web-based broadcasters, many of whom are participating in the ICDB for the first time. Working together to provide a platform for youth voices and opinions to be heard on the ICDB, they are hoping for a diverse and wide-reaching audience of all those who are connected to children, including parents, teachers, healthcare workers, policy-makers, and faith-based leaders.

Broadcasters participating in the ICDB celebration include AI.fm, BERNAMA Radio 24, ERA.fm, FLY.fm, HITZ.fm, HOT.fm, MINNAL, MY.fm, NTV7, ONE.fm, RTM TV2, THR RAAGA, TRAXX.fm and TV3.

Check out their amazing website and see full program details and listings:  www.tuneintome.bluehyppo.com.   Read a story about the ICDB celebration on the Malaysian National News Agency.

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2 Responses to “Malaysian broadcasters collaborate with UNICEF to celebrate ‘All Rights All Children’”

  1. andre Says:

    nice blog to read

    andre

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