Join the ICDB on 7 March 2010


On 7 March 2010, we invite radio and television broadcasters to celebrate the ICDB and highlight programming by, for and about children.  The theme is “All Rights All Children.”

As the Convention of the Rights of the Child (CRC) marks its 20th anniversary, UNICEF highlights the rights that all children deserve.  Whether it is a quality education or a safe home, adequate food and drinking water or the ability to participate in society, children should get what they need to become strong members of society.

How do young people find out about their rights and responsibilities? Today, media is one of the most widely recognized ways to reach young people.  Broadcasters have the responsibility to highlight issues that face children and to open young people’s eyes to opportunities and rights that may not be known to them.

The International Children’s Day of Broadcasting (ICDB) was created to give exposure to issues of children’s rights.  Over the years, it has also has become a day of celebrating young people in the media.

Youth participation and expression are also rights and are an integral part of adolescent development. Broadcasters have the chance to empower young people by giving them media skills and putting their voices on the air. This shows other young people that they too can have a voice and shows the world young people’s thoughts about their lives and communities.

Broadcasters can create special programming for the day or package existing programming as a marathon ICDB event. UNICEF can provide logos, graphics, spots and short programming to help shape and brand ICDB specials. UNICEF can also help connect broadcasters with local youth media organizations that are looking for an outlet for their television and radio productions.

In honor of the 20th anniversary of the CRC, UNICEF calls for broadcasters around the world to invite young people into the studio and on the air to share their opinions and access their rights to media and expression. Join the network of broadcasters celebrating the ICDB in 2010 and Tune in to Kids!


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3 Responses to “Join the ICDB on 7 March 2010”

  1. Alucha Robert Says:

    Hi,am robert producing the children programe on kitti 99.2 fm kitgum uganda. I must congratulate UNICEF for this innitiative of broadcast and i must say you should continue. we in the north have taken it to another level and find it interesting and now the children have the ability to participate in children programs actively.

    Our problem still remains how to link up with these kids in far to reach areas and how to motivate them but we are trying to come up with the creteria of handling it but if there are those that have met such challenges can as well share with us.

    Thank you UNICEF and the partners lets continue to provide the children in this world a safe place to live and feel free to exercise there rights

  2. Okedi Susan Says:

    I am a female Radio Producer/presenter of Children’s Programmes currently attached to Uganda Broadcasting Corporation(UBC),I would like to thank and appreciate the effort of UNICEF in involving Children to voice out their own issues since it is a fact that children know and understand their situation better than any body else.

    For along time world over many cultures and traditions do not give children a chance to speak out and this should be spread to all levels.
    This year round once again we at UBC are planning to join UNICEF on this day to respect the rights of children and we shall have children particiting fully in their programme,however this should not be done once or twice a year but more time be created by media houses and let the childrens voice be heard.

    Once again i thank UNICEF for their open hands to benefit the children in many ways.

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